Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes? If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make…Read More

Spellcheck is not Enough

The age-old saying you never get a second chance to make a first impression may have been coined decades ago but it still remains true today. As a sales associate, that first impression will more often than not be through email or text message due to customers’ contact preferences.  Because so much is lost in…Read More

Are You Doing These Seven Things Before Your Sales Calls?

Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting. Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you…Read More

 5 Tips for Successful Phone Contact with Customers

There are several ways to contact prospective customers in today’s digital world. Customers communicate with family, friends, and businesses via email, texting, telephone, and even snail mail.  Despite the popularity of digital communication, there is still a lot of potential in talking to customers on the phone. For the next few weeks, we’ll be focusing…Read More

Falling Down on the Follow-up

One of the easiest ways to lose a sale is by not following up with your customers.  There is a fine line between pestering them and being there to guide them to the sale. According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with…Read More

Using Lead Information Wisely

Leads are a very important part of any business that sells a product or service.  In the automotive industry, leads are great for matching up dealerships with the consumers who are looking to purchase a vehicle.  The more leads a dealership gets, the more they can pass onto their sales associates and the more cars…Read More

The Importance of The Spanish Version of TradeVue

If you are not actively providing options for your Spanish speaking customers, you could be leaving a lot of money on the table.  Some dealerships have Spanish versions of their websites which is a great way to reach the Hispanic community in a way they prefer. Not all dealerships have a separate Spanish version of…Read More

What’s on Your Dealership Website?

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses.  Some websites can be very elaborate, allowing customers to get loan approvals, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just…Read More

Give Them a Reason to Come Back

When a potential car buyer leaves your website, you want to give them something to remember.  Leaving them with information about a special sale, discount, or promotion that they will benefit from will encourage them to come back or contact you directly when they are ready to purchase a vehicle. This is where ExitVue® can…Read More

FCR: How All Trade-In Tools Should Be Measured

Automotive dealerships use many different methods to obtain quality leads for their sales associates. Standard methods include referrals, organic traffic on the internet, and paid advertising, among others. One of the most overlooked and under-estimated means of getting better quality leads on a regular basis is through the FCR from your website’s trade-in tool. Form…Read More